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Retail Zoo

Since 2000, Boost has evolved from a single focus; single Brand Company, to a four brand business platform! Our strength lies in our plug and play back end with comprehensive support services.

Retail Zoo has expanded to now include Boost Juice Australia, Boost Juice International, Salsa’s Fresh Mex, Cibo Espresso and Betty’s Burgers & Concrete Co. All brands utilise a collaboration of collective support services that provide a comprehensive suite of retail services.

Jeff Allis founded Boost Juice with Janine in 2000. And in 2007, he took over as the CEO of Boost Juice. With the strong foundations Janine had laid, he turned the company from the single brand of Boost Juice into a multi-brand platform, Retail Zoo.


Executive chairman

I go to work every morning energized by the incredible team I work with and am proud of the quality products we serve, how we engage with our customers and the socially responsible and sustainable way in which we operate.

I am excited by the opportunity to grow our footprint across Australia and Internationally.  Our key strengths as a company is in the ability to nurture and scale brands in an effective manner.

Our business strategy is built around 2 important philosophies which are profitable disciplined growth and protecting franchisee partner profitability.  With our focus on continuous innovation, world class customer service and responsible management, I believe Retail Zoo is well positioned to be a leader and role model within the food and beverage industry.



CEO Retail Zoo

Janine Allis was named by BRW as one of the top 15 people over the last 25 years to ‘change the way Australians do business’.

As an accomplished business leader and entrepreneur, Janine has held roles as a “Shark” and mentor on Channel Ten’s Shark Tank, is an honorary Professor with the Macquarie Graduate School of Management, and has most recently participated as a Champion contestant on Channel Ten’s Australian Survivor 2019.

Janine’s philosophy is simple – if she can do it, anyone can. “I still love getting up every morning and being a part of this great adventure. I’ll keep doing it as long as I love it and who knows where we could end up next!”


Founder and Executive Director