Being a working mother of four Janine is an advocate for healthy eating and living. With a hectic urban lifestyle in Melbourne, Janine understands first-hand the demands that life can put on an individual.

Janine’s desire to own her own business has led her to look at the retail market and review what the market was lacking as a consumer. Janine and her husband Jeff trialled a number of businesses like publishing and touring comedians, but nothing truly got the business juices flowing. That was until they noticed there was a lack of truly healthy fast food in the market place. Janine did extensive research world-wide and started to develop a business concept that was vastly different. Her vision was to do retailing differently, delivering a unique customer experience based on the “love life” philosophy of Boost.